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Future Students:



Dr. Nwamaka Anaza

Office: FH 224
Phone: (843)661-1655



Dr. Nwamaka Anaza

Assistant Professor of Marketing


Ph.D., Purdue University
MBA, Southern Illinois University Carbondale
B.S., Southern Illinois University Carbondale

Areas of Expertise

  • Selling and Sales Management
  • Consumer Behavior
  • International Marketing
  • Social Marketing Issues
  • Internal Marketing Management


Dr. Anaza teaches principles of marketing, international marketing, and personal selling. Her research interests focus on studying employees in service roles with particular interest directed to sales professionals, public, and non-profit employees in service-based settings. She is also interested in online consumption and general consumer behavior. Examples of her work can be found in The Journal of Marketing Theory and Practice, Managing Service Quality, The Journal of Marketing Channels, The Journal of Service Management, The Journal of Extension and several other research outlets. She is also quite active in professional marketing associations such as American Marketing Association, Society of Marketing Advances, Academy of Marketing Science, and International Academy of African Business and Development.


Last Published: October 1, 2014 3:10 PM
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