The mass communication program is designed to give all students a well-rounded understanding of the various facets of the field within a liberal arts context.
With offices located in the Cauthen Educational Media Center, the Mass Communication Department became the 10th and newest of the College of Liberal Arts departments on July 1, 2003.
The six full-time faculty and adjunct professors are dedicated to providing students with a wealth of practical experience from their years of working as professional print and broadcast journalists as well as in public relations. It is the mission of the faculty to provide students with guidance and encouragement in developing communication skills that will be useful for working in the mass media or allied professions. For students who do not anticipate a media career, the faculty will provide guidance and encouragement so that they may become more intelligent consumers of media messages, better understand the role of the media in the United States today, and become more informed, responsible and articulate as a participating citizen.
The mass communication program is designed to give all students a well-rounded understanding of the various facets of the field within a liberal arts context. While students are given a variety of hands-on training to develop communication skills, the faculty also promotes critical thinking about the issues, history, and principles of the practices that impact nearly everyone, every day.
The broadcast option prepares students to begin careers in broadcast journalism or for graduate school. Courses in both radio and television are offered. Students will take a series of hands-on production courses that utilizes state-of-the-art nonlinear editing equipment and digital cameras. The courses provide students with knowledge of broadcast news writing, field reporting and studio production along with behind-the-scenes support for the on-air talent. Higher numbered courses build on the skills introduced in the foundation classes. The broadcast specialty includes courses in Broadcast Production, Broadcast Field Production & Reporting, Broadcast Presentation Skills, Social Media Impact on Journalism, and Broadcast Reporting and Producing. For those who qualify, Broadcasting internships and practicums are available.
The convergence journalism option prepares students for a career in the multimedia work place or for graduate study. Students are encouraged to learn the newsgathering and feature writing techniques unique to print, on-line and broadcast journalism and be able to report, write and present each story for all three of the media platforms. The cultural values of each medium that inhibit cross-over presentations will be discussed so that students will understand the strengths and limitations of the emerging practice. The convergence journalism specialty includes courses in Convergence Journalism, Photojournalism, Covering Sports, Feature Writing, Foreign Reporting, Broadcast Reporting and Writing, and Advanced Broadcast Journalism. For those who qualify, Convergence Journalism internships and practicums are available.
The public relations option prepares students for careers in business, industry, government, trade associations, professional societies and nonprofit organizations or for graduate school. The foundation course introduces the basic public relations principles, practices and theories. The track courses develop communication skills with assignments that include print and video news releases, feature stories, newsletters, brochures, public service announcements and web page development. In developing the skills and knowledge to create strategic messages,, students are given assignments requiring them to develop a campaign for a specific client. The capstone course in the specialty deals with contemporary issues and crisis communication and involves students in discussions and activities designed to enhance the analytical thinking and problem solving skills necessary for success in the field. The public relations specialty includes courses in Public Relations Techniques, Advanced Public Relations, Contemporary Issues in Public Relations, Photojournalism and Covering Sports. For those who qualify, Public Relations internships and practicums available.
The Sports Journalism option, unique in South Carolina, prepares students to enter the world of sports writing, sports broadcasting and sports publicity. The option consists of two required courses, Covering Sports and Sports, Media, and Society. Aditionally, students choose two more courses from a list of eight other mass communication offerings or the Sociology of Sports taught in the Sociology department. Both practicums and internships are available in Sports Journalism.
The Facilities of the John K. Cauthen Educational Media Center
Production facilities and equipment for the Mass Communication program are housed in the John K. Cauthen Educational Media Center. Included are television studios and control rooms, state-of-the-art computerized video editing and portable video production equipment. The professional staff of the Media Center works closely with the Mass Communication faculty to provide a comprehensive instructional program. It is the purpose of the Media Center to improve teaching and learning opportunities for the campus and community through: acquisition and production of instructional materials; operation of a resource area for storage, distribution, utilization and retrieval of instructional materials and equipment; operation of distance learning facilities and operation of programs and facilities that encourage regional growth and development.