Future Students:


MBA 745


MBA 745 Strategic Planning (3)

Applying concepts learned in accounting, economics, marketing, finance, management, management science, and statistics through case analysis. Focus on increasing analytical, synthesizing, communicative, and evaluative skills in both individual and group problem-solving contexts. Several cases on multinational firms introduce the international dimension.



Fred David 2

Dr. Fred David

Transouth Professor of Strategic Planning
Professor of Business Administration


Ph.D., The University of South Carolina
M.B.A., Wake Forest University
B.S., Wake Forest University

Areas of Expertise


Dr. Fred David joined Francis Marion faculty in 1988. He teaches Strategic Management. His publications include his textbook Strategic Management, 12th Edition and journal articles that have appeared in the Journal of Business Strategy, Coastal Business Journal, Academy of Management Executive, Advanced Management Journal, and Management Practice.

His text book, according to Prentice Hall is #4 in the United States and is used by many large univerities. Outside of the US the textbook is  #1 with 47 universities in China and more in Mexico.

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