CERTIFICATE IN EXECUTIVE MANAGEMENT

Presented by the Francis Marion University School of Business and the Kelley Center for Enterprise and Innovation

Are you or someone you work with looking for a way to move up the corporate ladder?

The FMU School of Business and Kelley Center for Enterprise and Innovation’s Certificate in Executive Leadership is the ideal option for business professionals seeking to enhance their management and leadership skills and become better leaders in the business world. The program focuses on four core leadership competencies, including effective leadership, organizational culture, financial planning and strategic management.

Tuition for this program will be $650 and will provide three hours of academic credit at Francis Marion as a business elective.

Meals will be provided at all courses.

Submit this form to enroll in the course.

You will be contacted regarding invoicing for the fee.

For more information, contact the Francis Marion University School of Business at 843-661-1419 or the Kelley Center for Enterprise & Innovation at 843-661-0703.

Course Types

Effective Leadership

The first course will focus on the importance and necessary elements of effective leadership. Francis Marion University’s Nellie Cooke Sparrow Professor of Business Dr. Hubert Setzler and Florence City Manager Drew Griffin will provide insight into how you can lead from experience, provide leadership from all levels, handle crises and succession planning. FMU President Dr. Fred Carter and Florence Mayor Stephen Wukela will provide the course’s introduction.

Organizational Culture

The second course focuses on Organizational Culture which includes effective communication, managing diversity and inclusion and conflict management. Dr. Regina Yanson associate professor of management and Ken Burgess the chief performance officer of Hope Health will lead you through these topics. Francis Marion’s Vice President of Communications Tucker Mitchell will elaborate the best practices of working with the media, public relations and social media.

Financial Management

Dr. Neil Riley, Francis Marion University WBSC professor of financial management, will lead this course focusing on financial management. Dr. Riley will explain the inner working of financial statement analysis, understanding the budgeting process, and how to use certain profit-planning tools.

Developing Strategies

Brianna Dennis, executive director of the Kelley Center for Enterprise and Innovation and Dean of the FMU School of Business and Eugene A. Fallon Professor of Management Dr. Hari Rajagopalan will deliver the program’s final course, focusing on the development and implementation of strategies. An overview of strategic planning, methods of developing sound strategies, aligning your organization with your approach and how to strategize for the future will be the focal points of the course.

Course Schedule

Effective Leadership

Tuesday, February 20, 2018

TIME

TITLE

TOPIC

9:00 – 10:00 a.m.

Leading from Experience

Introduction to Leadership

10:15 – 11:15 a.m.

Leading from all levels

Leadership vs. management

11:30 a.m. – 12:30 p.m.

Crisis Management – Internal and External

Fundamentals of crisis management and key examples of effective/ non-effective

2:00 – 3:00 p.m.

Succession Planning

Fostering future leaders

3:15 – 3:45 p.m.

Breakout session and wrapping up

Organizational Culture

Tuesday, March 13, 2018

TIME

TITLE

TOPIC

9:00 – 10:00 a.m.

Effective Organizational Communication

Correspondence internal and external, use of personal technology for business, how to effectively run meetings

10:15 – 11:15 a.m.

Reducing Barriers within the organization

Diversity and inclusion, creating opportunities for growth

11:30 a.m. – 12:30 p.m.

Conflict Management

How to deal with difficult customers, employees and other stakeholders

2:00 – 3:00 p.m.

Managing External Stakeholders

How to deal with the press, public relations and social media

3:15 – 3:45 p.m.

Breakout session and wrapping up

Financial Management

Wednesday, April 11, 2018

TIME

TITLE

TOPIC

9:00 – 10:00 a.m.

Overview of Finance

General overview of key finance terms

10:15 – 11:15 a.m.

Financial Statement Analysis

Understanding financial statements

11:30 a.m. – 12:30 p.m.

Understanding the Budgetary Process

Operating budget vs. capital budget; Specific steps to improve the metrics;

2:00 – 3:00 p.m.

Tool Box Session

Using profit-planning tools, break-even analysis, and basic financial forecasting

3:15 – 3:45 pm

Breakout session and wrapping up

Developing and Implementing Strategies

Thursday, May 10, 2018

TIME

TITLE

TOPIC

9:00 – 10:00 a.m.

Opportunity Recognition

Recognizing and evaluating opportunities that lead to strategic development

10:15 – 11:15 a.m.

Strategic Planning

An overview of strategic planning and organizational evaluation

11:30 a.m. – 12:30 p.m.

Strategic Implementation and Evaluation

Tools and Assessments for organizational accountability

2:00 – 3:00 p.m.

Strategies for the Future

What is your company’s data analytic strategy? What is your company’s Digital Strategy? What about cyber security?

3:15 – 3:45 pm

Breakout session and wrapping up