Former Francis Marion University graphic design students, Simon Jamel Howard and James Lesley and FMU senior Matthew Donaldson were recently presented with ADDY awards, which recognize creative excellence in advertising at a special ceremony at Planet Hollywood in Myrtle Beach. The ceremony was sponsored by the Coastal Advertising and Marketing Professionals (CAMP).
Donaldson, a native of Bennettsville was awarded a gold ADDY for his Pfleuger logo and stationary design. Howard, a native of Florence, was awarded a silver ADDY for his logo design for Bermat Inc. LLC, and Blenheim native Lesley was awarded a gold ADDY for his Woody Guthrie poster design.
The ADDY Awards program is the only creative awards program administered by the advertising industry for the industry. According to the American Advertising Federation’s website, the three-tiered national competition is the world’s largest and arguably toughest advertising competition with over 60,000 entries each year.
“This is the first time that students from FMU’s visual arts department have won ADDY awards, and these awards will give our students regional recognition for their skills in advertising and graphic design,” said Gregory G. Fry, associate professor of art and graphic design at FMU.
The ADDY awards are sponsored by the American Advertising Federation and given to both professional and student designers. The awards represent advertising in all fields of the media, and winners of the Gold ADDY awards are eligible to compete in the 2007 third district ADDY competition.
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