FLORENCE – Francis Marion University’s School of Business has expanded – unveiled the new FMU Center for Entrepreneurship (CFE).
FMU officially welcomed CFE Director Susan Peters and unveiled the Center during a press conference today held in Thomason Auditorium in the Lee Nursing Building on the FMU campus. The event served as an introduction of Peters, the Center and its mission in the community.
FMU President Fred Carter welcomed attendees and offered opening remarks.
“I’m very excited about this new initiative. The center will allow us to expand our efforts to provide technical support to new and existing firms throughout the Pee Dee region,” said Carter. “It will also provide a unique laboratory for teaching business development, practice and application to our students.”
During the press conference, Peters gave an overview of the Center’s scope. FMU established the Center to foster and promote new business opportunities, and advance teaching, study and practice of entrepreneurship and new venture creation, she said.
“I am delighted to join a university that already has strong entrepreneurial foundations and culture,” said Peters. “We aim to prepare our graduates with the mindset and skills to start their own business or work successfully in fast growing entrepreneurial firms. The center will also provide guidance to individuals and firms who wish to start or assess new ventures in innovation-intensive settings and markets initially in the Pee Dee and then throughout the state.”
According to Dean of the FMU School of Business Barry O’Brien, CFE has a three-fold mission: outreach, applied research and promotion of entrepreneurial ventures by FMU students and community members through integration of entrepreneurship education. The establishment of the CFE aims to strengthen FMU’s academic business program and fortify relationships among community members and FMU alumni with FMU faculty and students.
Through her position at the CFE, Peters plans to execute a number of outreach projects to strengthen and promote FMU relationships with alumni and the greater community, including venture roundtables and annual seminars by entrepreneurs, venture capitalists, entrepreneurial support professionals and government representatives.
Peters comes to FMU with a great deal of experience in entrepreneurship education and research, having taught international business and negotiations, promotional strategy, retailing, international marketing and various MBA marketing classes. She publishes in the area of entrepreneurship, case studies, cross-cultural marketing and international foreign direct investment in various journals, conference proceedings and contributes to textbooks. Peters continues to consult around the world including Malawi, South Africa, Tibet, Poland, Venezuela and Egypt.
She was recently named to the Forrest S. Williams Chair in Entrepreneurship at FMU.
Peters earned a Bachelor of Science Degree in industrial engineering from Millikin University in Illinois, a Master of Business Administration from Kent State University and a Ph.D. in International Business from St. Louis University.