FLORENCE – Students in Francis Marion University’s Marketing 339 course, “Marketing Communications,” have again put into practice what they have learned.
The students traditionally take on the task of helping local businesses and government organizations by developing marketing plans, and examining marketing communication tools as they relate to marketing management.
“Students get real job experience, and from the client’s perspective, they receive promotional assistance at no cost,” said FMU professor Kay Lawrimore, professor of business administration and coordinator of FMU’s marketing program. “In some cases, the businesses receive radio and television advertising concepts, and other promotional ideas. Students have worked with such local businesses as Buddy’s Bagelry and Generations Adult Day Care Center, as well as Darlington County’s Recycling program and Florence County.
“This really is one of the best ways to integrate what the students have learned in the classroom,” Lawrimore says. “The course allows students to integrate thoroughly all the marketing principles learned previously, and to generate two projects in five weeks.”
Also, she adds, there is always the possibility that student ideas will be used by the organization seeking promotional advice. This summer students took their ideas for promoting the Lynches River Park to Florence County officials. The former state-owned park, Lynches River Park is now county-owned and operated.
For more information about FMU marketing students becoming involved in a project, contact Lawrimore at 843-661-1424.