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FMU to hold International Business Etiquette Forum, Oct. 23

     FLORENCE, S.C. – Francis Marion University will hold an International Business Etiquette Forum, Thursday Oct. 23.

     The forum will begin at 6:30 p.m. in the Cauthen Educational Media Center’s Lowrimore Auditorium. The event is free and open to the public.

    Speakers representing France, Mexico, Japan, Taiwan and Morocco will participate in a panel discussion and focus on proper etiquette for greeting, dining and business transactions. The session will include brief statements from each participant about customs in the country that he or she represents, as well as a question-and-answer period.

    The forum is sponsored by the FMU Marketing Club, the FMU Culture and Language Club, and the Greater Florence Chamber of Commerce. Mary R. Dittman, FMU marketing instructor and event co-organizer, will chair the panel.

     “This is a wonderful opportunity for local businesspeople to learn the basic etiquette necessary to create rapport with clients or associates in a variety of countries,” said Dittman. “Managers and sales personnel from all industries will benefit from this forum.”

    “I take groups of Americans overseas on a regular basis,” said Elizabeth Zahnd, FMU assistant professor of French and event co-organizer. “Sometimes behavior that is perfectly acceptable in the United States can be offensive in a foreign culture. Basic knowledge of a country and its people is essential and can make for a much better travel experience. This forum will address some of these issues and help business and leisure travelers alike get along better when they go abroad.”

    For more information, contact Zahnd at 843-661-1600 or; or Dittman at 843-661-1495 or

#46 / 10-9-03

Last Published: February 20, 2004 11:37 AM
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