MKT 432 – Marketing Management
Prerequisites/Corequisites: Take MKT-331 MKT-333. (Required, Previous). Credit Hours: Min: 3; Max: Description: This course is designed to address the challenges of marketing in a rapidly changing environment. Emphasis is placed on analyzing the internal and external marketing environments to extract useful information from raw marketing data. Students will learn to apply knowledge and concepts of […]
MKT 334 – Consumer Behavior
Prerequisites/Corequisites: Take MKT-331. (Required, Previous). Credit Hours: Min: 3; Max: Description: Study of the consumer decision process in the marketing context. Selected concepts from psychology, sociology, anthropology, and other behavioral disciplines are analyzed to develop the student’s ability to understand and predict reactions of consumers to marketing decisions.
MKT 336 – Digital Marketing
Prerequisites/Corequisites: Take MKT-331. (Required, Previous). Credit Hours: Min: 3; Max: Description: A study of digital marketing used for effective marketing communication. Students will learn the related creative, legal, ethical, and managerial issues affecting the use of digital marketing. Visual and audio media will be created and applied to web and mobile based platforms.
MKT 339 – Marketing Communications
Prerequisites/Corequisites: Take MKT-331. (Required, Previous). Credit Hours: Min: 3; Max: Description: In-depth examination of marketing communication tools as they relate to marketing management. Particular topics to be covered include attitude and persuasion strategies, advertising management, direct marketing, and sales promotion.