Jul
18
MKT 334 – Consumer Behavior
Prerequisites/Corequisites: Take MKT-331. (Required, Previous). Credit Hours: Min: 3; Max: Description: Study of the consumer decision process in the marketing context. Selected concepts from psychology, sociology, anthropology, and other behavioral disciplines are analyzed to develop the student’s ability to understand and predict reactions of consumers to marketing decisions.
Jul
18
MKT 339 – Marketing Communications
Prerequisites/Corequisites: Take MKT-331. (Required, Previous). Credit Hours: Min: 3; Max: Description: In-depth examination of marketing communication tools as they relate to marketing management. Particular topics to be covered include attitude and persuasion strategies, advertising management, direct marketing, and sales promotion.