David Baxley

Photo of David Baxley

David Baxley

Assistant Professor of Mass Communication and Coordinator of First-Year Initiatives

Office: CEMC 111F
Phone: 843-661-1561

David Baxley is an Assistant Professor of Mass Communication. He joined the faculty of Francis Marion University in August 2016. He teaches several foundation and broadcast-track courses inside the department, including Introduction to Broadcast Journalism, Broadcast Field Production and Reporting, Advanced Broadcast Journalism, Broadcast Production, Introduction to Mass Communication, Critical Issues in Mass Communication, and Media Law. He also oversees broadcast students enrolled in internships at local TV stations and media companies. Furthermore, Baxley regularly offers guidance to mass communication students completing thesis requirements in the FMU Honors program.

Baxley worked in television news for over seventeen years prior to coming to FMU. He has experience working as a news producer, reporter, assignment manager and investigative producer at various television stations, including WVTM-TV in Birmingham, Alabama; WHNT-TV in Huntsville, Alabama; KSWO-TV in Lawton, Oklahoma; WAKA-TV in Montgomery, Alabama; and WIAT-TV in Birmingham, Alabama. He hopes to use his experience from inside these newsrooms to help students become better journalists and great communicators!

He earned a Master of Arts degree in Journalism from the University of Mississippi in 2007. Baxley also holds a degree in broadcast meteorology from Mississippi State University and worked as an on-air meteorologist for several years. He taught courses as an adjunct instructor at Troy University in Alabama.

Through the years, Baxley has been recognized for his work in television news, including awards from the Alabama Associated Press and the Oklahoma Broadcasters Association. He is most proud of the Regional Edward R. Murrow Award and a National Headliner Award in 2015 for his work on an investigative series entitled Letters to Sex Offenders.

Baxley wholeheartedly defends freedom of the press. He believes journalists have a truly unique responsibility in our democracy by providing fair and ethical reporting. Doing so, in his opinion, opens up dialogue on important social and moral matters.  He believes an informed public through freedom of the press is a right that should never be diminished. Moreover, Baxley wants students to understand the invaluable role of reporters and their watchdog role of government. He routinely attends conferences and participates in webinars to stay up-to-date with First Amendment and public’s right to know issues.

Baxley is a member of the Society of Professional Journalists, Investigative Reporters & Editors, The National Freedom of Information Coalition, and the Association for Education in Journalism and Mass Communication. He has also been inducted into Kappa Tau Alpha, a national journalism honor society.

Baxley is a frequent contributor to the Society of Professional Journalists – Region 3’s Sizing Up The South. You may view those articles here.

If you’re interested in knowing more about the broadcast journalism track inside the Department of Mass Communication, contact Professor Baxley.


FMU has the lowest cost of attendance of any college in South Carolina, based on rankings from CollegeFactual.com.

Meaningful Academics

The liberal arts remain the foundation of a great education for all FMU students, but we’ve developed an array of professional programs to meet the 21st century needs of both our students and our community.

The Right Size

The University keeps class sizes small because that’s the environment that best facilitates learning. A 15:1 student-professor ratio, and a student enrollment of 4,000 provides the perfect balance to enhance learning and still promote a diverse selection of programs.


Students can walk our lovely, tree-lined campus in about 30-45 minutes, but most take longer because in a place this beautiful, you want to stop and enjoy nature’s beauty.


Francis Marion University has been recognized for six straight years as a “Great College to Work For” Honor Roll university. Read more here.

Francis Marion University is ranked among Washington Monthly’s “Best Masters Universities” in the magazine’s latest ranking.

  • FMU is consistently ranked among the Best Regional Universities by U.S. News and World Report.
  • Francis Marion University is listed as the Best Ethnically Diverse University in the South by U.S. News and World Report.


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Mailing Address:
PO Box 100547, Florence, SC 29502
Street Address:
4822 E. Palmetto St, Florence, SC 29506

Main Office Numbers

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Francis Marion University follows all state, local, and federal laws banning discrimination in public institutions of higher learning. FMU adheres to all Title IX policies, and does not discriminate on the basis of race, color, sex, religion, ethnicity, national origin, age, sexual orientation, gender identity, veteran status or any other protected category under applicable state, local, or federal law. General questions regarding Title IX can be directed to the Office of Civil Rights (www.ed.gov/ocr). Specific questions may be referred to the University’s Title IX Coordinator (titleixcoordinator@fmarion.edu) or the University’s Human Resources Office.

Francis Marion’s sexual misconduct (Title IX) procedures define the University’s response to reports of sexual misconduct and explain the recourse and protections afforded complainants and respondents.