Dr. Bryan T. McLeod

photo of Bryan McLeod

Dr. Bryan T. McLeod

Assistant Professor of Marketing

Office: FH 233
Phone: 843-661-1807


Ph.D., Southern Illinois University
J.D., Southern Illinois University
M.B.A., Southern Illinois University
B.S., Southern Illinois University

Areas of Expertise

Consumer Behavior
Digital and Social Media Marketing
Marketing and Public Policy
Marketing Ethics


Dr. McLeod joined Francis Marion University in 2016. He teaches principles of marketing, international marketing, and marketing communications.

Dr. McLeod is a veteran of the United States Navy. After being honorably discharged from the Navy, Dr. McLeod began his higher education, including earning his law degree from Southern Illinois University. After passing the bar exam, Dr. McLeod opened Southern Illinois Legal Services, N.F.P., a not-for-profit law office where he represented low income individuals. He was also responsible for the marketing efforts of the firm and he soon discovered his love of Marketing. This love of marketing lead to his decision to leave the practice of law and earn his Ph.D.

Dr. McLeod’s areas of research consist of consumer behavior, digital and social media marketing, marketing and public policy and ethics. Dr. McLeod’s time practicing law strongly fueled an interest in ethics and public policy. Recently, Dr. McLeod and two coauthors have worked on a series of manuscripts examining the traits and motivations of gamblers and fantasy sports players focusing on the public policy and ethical implications arising from legalizing pay-to-play fantasy sports.


FMU has the lowest cost of attendance of any college in South Carolina, based on rankings from CollegeFactual.com.

Meaningful Academics

The liberal arts remain the foundation of a great education for all FMU students, but we’ve developed an array of professional programs to meet the 21st century needs of both our students and our community.

The Right Size

The University keeps class sizes small because that’s the environment that best facilitates learning. A 15:1 student-professor ratio, and a student enrollment of 4,000 provides the perfect balance to enhance learning and still promote a diverse selection of programs.


Students can walk our lovely, tree-lined campus in about 30-45 minutes, but most take longer because in a place this beautiful, you want to stop and enjoy nature’s beauty.


Francis Marion University has been recognized for six straight years as a “Great College to Work For” Honor Roll university. Read more here.

Francis Marion University is ranked among Washington Monthly’s “Best Masters Universities” in the magazine’s latest ranking.

  • FMU is consistently ranked among the Best Regional Universities by U.S. News and World Report.
  • Francis Marion University is listed as the Best Ethnically Diverse University in the South by U.S. News and World Report.


Download the campus map HERE.


Mailing Address:
PO Box 100547, Florence, SC 29502
Street Address:
4822 E. Palmetto St, Florence, SC 29506

Main Office Numbers

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Francis Marion University follows all state, local, and federal laws banning discrimination in public institutions of higher learning. FMU adheres to all Title IX policies, and does not discriminate on the basis of race, color, sex, religion, ethnicity, national origin, age, sexual orientation, gender identity, veteran status or any other protected category under applicable state, local, or federal law. General questions regarding Title IX can be directed to the Office of Civil Rights (www.ed.gov/ocr). Specific questions may be referred to the University’s Title IX Coordinator (titleixcoordinator@fmarion.edu) or the University’s Human Resources Office.

Francis Marion’s sexual misconduct (Title IX) procedures define the University’s response to reports of sexual misconduct and explain the recourse and protections afforded complainants and respondents.