Certificate in Executive Management

Presented by the Francis Marion University School of Business

Looking to add some polish to your business skills? Want to add a high quality credential that can accelerate that next move up the corporate ladder?

At Francis Marion University School of Business we have just what you need. Our Certificate in Executive Management is an excellent option for business professionals seeking to enhance their management and leadership skills.

The program focuses on five core leadership competencies: communication, organizational culture, leadership, decision making using analytics, and strategic thinking.

Tuition for the five-day course is $800. Classes once a month from January – May. Meals are provided at all sessions.

For additional information contact the School of Business at (843) 661-1420.

Course Schedule

January 13, 2022 | Communication | Steve Matuszak

February 17, 2022 | Creating Organizational Culture | Ken Burgess

March 10, 2022 | Leadership | Hubert Setzler

April 21, 2022 | Data Analytics | Steve Matuszak

May 19, 2022 | Strategic Thinking | Hubert Setzler

Course Descriptions

This special seminar for executives will cover a range of topics from high-level presentation skills to conflict resolution, employee engagement and performance reviews, to communicating with stakeholders and managing crises. Participants will leave with an overview of the key elements of effective interpersonal and organizational communication, many of which are often overlooked.

Culture builds brand awareness, increases loyalty among employees, attracts and retains talent, and makes advocates out of a workforce. A strong, positive culture can motivate employees and coordinate their behavior towards a shared vision and in support of specific performance goals.  Opportunities for communication and engagement, and deeper dive into culture building, will be a part of this session.

Advancing in any organization depends more heavily than ever on an individual’s leadership qualities.  And contrary to what a view supposed espoused, leadership can be taught. Participants in this session will identify their own leadership strengths and styles, learn to promote positive attitudes at work, identify techniques of managing a difficult situations, and understand how to groom future organizational leaders.

The sheer volume and velocity of data is overwhelming for many organizations.  It is possible to create competitive advantage through effective use of data analytics and it is also possible to drown in the volume of data. This session will cover the history of data analytics, demystify what data analytics actually is, talk about the different kinds of analytics and how you can use them to make better decisions for your organization.

The more challenging your individual and organizational goals, the more you need strategic thinking. Master it, in both contexts, by learning and applying: mathematical concepts, the scientific method, linguistic analysis, legal principles, conflict resolution, and artistic creativity. Integrate all your new strategic thinking skills into your own self-authored Strategic Thinking Rule Book.

For more information, contact Tracy McClam with the School of Business at 843-661-1420.

Course Types and Information

Effective Communication

9:00 – 10:00 a.m. || Executive Communication: The Power of Presenting
10:00 – 10:15 a.m. || Break
10:15 – 11:15 a.m. || Presentations & Interactive Feedback/Peer Evaluations
11:15 – 11:30 a.m. || Break
11:30 – 12:30 p.m. || Organizational Communication: Interpersonal & Internal
12:30 – 1:15 p.m. || Working lunch: Interpersonal & Employee Engagement Cases
1:15 – 2:45 p.m. || Organizational Communication: External – Stakeholder Communication
2:45 – 3 p.m. || Wrap up

Creating Organizational Culture: The Building Blocks of an Organization

9:00 – 10:00 a.m. || Values Based Engagement
10:00 – 10:15 a.m. || Break
10:15 – 11:15 a.m. || Communicating Culture
11:15 – 11:30 a.m. || Break
11:30 – 12:30 p.m. || Changing Culture
12:30 – 1:15 p.m. || Working lunch: Leadership’s View of Culture
1:15 – 2:45 p.m. || The Importance of the Emotionally Intelligent Leader
2:45 – 3 p.m. || Developing Cultural Distinctives

Building Leadership Skills: To Lead and to Manage

9 – 10 a.m. || Leading from Experience Introduction to Leadership
10:00 – 10:15 a.m. || Break
10:15 – 11:15 a.m. || Leading from all levels Leadership vs. management
11:15 – 11:30 a.m. || Break
11:30 – 12:30 p.m. || Crisis Management – Internal and External Fundamentals of Crisis Management
12:30 – 1:15 p.m. || Working lunch
1:15 – 2:45 p.m. || Succession Planning Fostering future leaders
2:45 – 3 p.m. ||Breakout session and wrapping up

Data Analytics: Measuring Outcomes

9:00 – 10:00 a.m. || History and Overview of Analytics
10:00 – 10:15 a.m. || Break
10:15 – 11:15 a.m. || Understanding Terminology in Analytics
11:15 – 11:30 a.m. || Break
11:30 – 12:30 p.m. || Statistics vs. Analytics
12:30 – 1:15 p.m. || Working lunch: Identifying Opportunities for Analytic Decisions
1:15 – 2:45 p.m. || Different Techniques used in Analytics
2:45 – 3 p.m. || Breakout Session and Wrapping up

Strategic Thinking: Using Good Rules To Meet Goals

9 – 10 a.m. || Introduction to the Good Rules Way
10:00 – 10:15 a.m. || Break
10:15 – 11:15 a.m. || Enact Instruct Ignite Achieve
11:15 – 11:30 a.m. || Break
11:30 – 12:30 p.m. || Strategic Thinking in Groups
12:30 – 1:15 p.m. || Lunch
1:15 – 2:45 p.m. || Your Strategic Thinking Rule Book
2:45 – 3 p.m. || Strategic Thinking in Executive Management


Mr. Steve Matuszak, Former Executive Director at CCTC

Mr. Steve Matuszak is presently consulting and teaches for the Management Department in Pamplin at Virginia Tech as well as for the Dean’s Office as Business Communication Skills Coordinator. He is the former executive director of CCTC. He is a training and development professional with over 26 years of experience in the strategic assessment, development, delivery, management, and evaluation of corporate and non-profit management, training, programming, and consulting in the areas of organizational. He has an MA in Organizational Communication and an MS in Business Administration – Human Resources, both from Virginia Tech.

Mr. Ken Burgess, Chief Operating Officer at HopeHealth

Mr. Ken Burgess is the Chief Operating Officer at HopeHealth, a Federally Qualified Health Center (FQHC) with more than 400 employees in 12 locations that serve 38,000 patients across Florence, Clarendon, and Williamsburg counties. Additional responsibilities include leadership development, management training for new and existing managers and leading the development of a strong corporate culture. Ken has more than 20 years’ experience leading across a broad range of industries that include defense contracting, financial services, and technology. Ken is a graduate of Virginia Commonwealth University in Richmond, Va.

Dr. Hubert Setzler III, Nellie Cooke Sparrow Professor of Business

Dr. Hubert Setzler III is the Nellie Cooke Sparrow Professor of Management and the Coordinator of Management in the School of Business at Francis Marion University. He teaches Leadership, Service Operations, Process Improvement and Quality Control & Operation Management. His research interests include Predictive uses of Artificial Neural Networks, Complex Adaptive Systems, Location Analysis, Geographic Data Analysis, and Supply Chain Integration. Dr. Setzler has his Ph.D. and MBA from University of North Carolina Charlotte and his B.A. from Newberry College.