Certificate in Executive Management

Presented by the Francis Marion University School of Business

Looking to add some polish to your business skills? Want to add a high quality credential that can accelerate that next move up the corporate ladder?

At Francis Marion University School of Business we have just what you need. Our Certificate in Executive Management is an excellent option for business professionals seeking to enhance their management and leadership skills.

The program focuses on five core leadership competencies: communication, organizational culture, leadership, decision making using analytics, and strategic thinking.

Tuition for the five-day course is $800. Classes once a month from January – May. Meals are provided at all sessions.

For additional information contact the School of Business at (843) 661-1420.

Course Schedule

January 26, 2023 | Being an Effective Communicator| Steve Matuszak

February 16, 2023 | Creating Organizational Culture | Ken Burgess

March 23, 2023 | Building Leadership Skills| Hubert Setzler

April 20, 2023 | Making Decisions with Data Analytics | Steve Matuszak

May 18, 2023| Developing Strategic Thinking Skills | Hubert Setzler

Course Descriptions

Today’s workplace creates opportunities to work with others who are different than us and at times there will be conflict. Often overlooked in employee training is effective interpersonal communication. The focus of this seminar is upon your communication skills needed for conflict management, performance reviews, differences, and employee engagement

A strong, positive organizational culture can motivate employees, increase loyalty, attract talent and make advocates out employees. Valuable communication and engagement situations as well as how to further and develop an organizational culture will be discussed.

Career advancement depends on one’s leadership qualities, not just on one’s technical skills. Leadership can be taught. You will identify your leadership strengths and styles, learn to promote positive attitudes at work, identify techniques of managing a crisis, and understand how to develop future organizational leaders.

We live in an age of bigger and bigger data. Just how big is big data? Really big, and it is getting bigger all the time. Businesses need ways to sift through it all, to achieve faster, better decision making. How we hire powerful analytical teams, select our analytical technologies, and identify analytics opportunities and processes are critical concepts covered in this session.

Combining the characteristics of strategic thinking with an understanding of your personal leadership style can help an individual become a more effective team leader. Learn to guide your organization to future success.

For more information, contact Tracy McClam with the School of Business at 843-661-1420.

Course Types and Information

Effective Communication

Creating Organizational Culture: The Building Blocks of an Organization

Building Leadership Skills: To Lead and to Manage

Data Analytics: Measuring Outcomes

Strategic Thinking: Using Good Rules To Meet Goals


Mr. Steve Matuszak, Former Executive Director at CCTC

Mr. Steve Matuszak is presently consulting and teaches for the Management Department in Pamplin at Virginia Tech as well as for the Dean’s Office as Business Communication Skills Coordinator. He is the former executive director of CCTC. He is a training and development professional with over 26 years of experience in the strategic assessment, development, delivery, management, and evaluation of corporate and non-profit management, training, programming, and consulting in the areas of organizational. He has an MA in Organizational Communication and an MS in Business Administration – Human Resources, both from Virginia Tech.

Mr. Ken Burgess, Chief Operating Officer at HopeHealth

Mr. Ken Burgess is the Chief Operating Officer at HopeHealth, a Federally Qualified Health Center (FQHC) with more than 400 employees in 12 locations that serve 38,000 patients across Florence, Clarendon, and Williamsburg counties. Additional responsibilities include leadership development, management training for new and existing managers and leading the development of a strong corporate culture. Ken has more than 20 years’ experience leading across a broad range of industries that include defense contracting, financial services, and technology. Ken is a graduate of Virginia Commonwealth University in Richmond, Va.

Dr. Hubert Setzler III, Nellie Cooke Sparrow Professor of Business

Dr. Hubert Setzler III is the Nellie Cooke Sparrow Professor of Management and the Coordinator of Management in the School of Business at Francis Marion University. He teaches Leadership, Service Operations, Process Improvement and Quality Control & Operation Management. His research interests include Predictive uses of Artificial Neural Networks, Complex Adaptive Systems, Location Analysis, Geographic Data Analysis, and Supply Chain Integration. Dr. Setzler has his Ph.D. and MBA from University of North Carolina Charlotte and his B.A. from Newberry College.