Certificate in Executive Management

Presented by the Francis Marion University School of Business

Looking to add some polish to your business skills? Want to add a high quality credential that can accelerate that next move up the corporate ladder?

At the FMU School of Business’ Kelley Center for Enterprise and Innovation we have just what you need. Our Certificate in Executive Management is an excellent option for business professionals seeking to enhance their management and leadership skills.

The program focuses on five core leadership competencies: communication, organizational culture, strategic thinking, leadership, and business analytics/intelligence.

Tuition for the five-month course is $800. Classes meet monthly for an entire day. Meals are provided at all sessions.

Applications are no longer being accepted for the 2019 cohort. Check back next fall for more information on subsequent courses.

Course Schedule

January 17 // Communication // Steve Matuszak

February 21 // Creating Organizational Culture // Ken Burgess

March 21 // Strategic Thinking // Robby Sisco

April 18 // Leadership // Hubert Setzler

May 16 // Business Analytics and Business Intelligence // Scott Langfeldt

Course Descriptions


This special seminar for executives will cover a range of topics from high-level presentation skills to conflict resolution, employee engagement and performance reviews, to communicating with stakeholders and managing crises. Participants will leave with an overview of the key elements of effective interpersonal and organizational communication, many of which are often overlooked.

Creating Organizational Culture

Culture builds brand awareness, increases loyalty among employees, attracts and retains talent, and makes advocates out of a workforce. A strong, positive culture can motivate employees and coordinate their behavior towards a shared vision and in support of specific performance goals.  Opportunities for communication and engagement, and deeper dive into culture building, will be a part of this session.

Strategic Thinking

Combining strategic thinking with an understanding of personal leadership style can help an executive become a more effective team member or leader.  Today’s workplace creates more opportunities than in the past to work with diverse colleagues.  There will almost always be conflict in the workplace, but there is a process that can help you address and resolve these conflicts.


Advancing in any organization depends more heavily than ever on an individual’s leadership qualities.  And contrary to what a view supposed espoused, leadership can be taught. Participants in this session will identify their own leadership strengths and styles, learn to promote positive attitudes at work, identify techniques of managing a difficult situations, and understand how to groom future organizational leaders.

Business Analytics and Business Intelligence

This is an age of bigger and bigger data.  Just how big is big data?  Really big, and it’s getting bigger all the time. Businesses need ways to sift through it all, to achieve faster, better decision-making. This sessions will cover hiring powerful analytical teams, selecting our analytical technologies, and identifying analytics opportunities and process.

For more information, contact the Francis Marion University School of Business at 843-661-1419 or the Kelley Center for Enterprise & Innovation at 843-661-0703.

Course Types and Information

Effective Communication

9:00 – 10:00 a.m. || Executive Communication: The Power of Presenting
10:00 – 10:15 a.m. || Break
10:15 – 11:15 a.m. || Presentations & Interactive Feedback/Peer Evaluations
11:15 – 11:30 a.m. || Break
11:30 – 12:30 p.m. || Organizational Communication: Interpersonal & Internal
12:30 – 1:15 p.m. || Working lunch: Interpersonal & Employee Engagement Cases
1:15 – 2:45 p.m. || Organizational Communication: External – Stakeholder Communication
2:45 – 3 p.m. || Wrap up

Creating Organizational Culture: The Building Blocks of an Organization

9:00 – 10:00 a.m. || Values Based Engagement
10:00 – 10:15 a.m. || Break
10:15 – 11:15 a.m. || Communicating Culture
11:15 – 11:30 a.m. || Break
11:30 – 12:30 p.m. || Changing Culture
12:30 – 1:15 p.m. || Working lunch: Leadership’s View of Culture
1:15 – 2:45 p.m. || The Importance of the Emotionally Intelligent Leader
2:45 – 3 p.m. || Developing Cultural Distinctives

Building Leadership Skills: To Lead and to Manage

9 – 10 a.m. || Leading from Experience Introduction to Leadership
10:00 – 10:15 a.m. || Break
10:15 – 11:15 a.m. || Leading from all levels Leadership vs. management
11:15 – 11:30 a.m. || Break
11:30 – 12:30 p.m. || Crisis Management – Internal and External Fundamentals of Crisis Management
12:30 – 1:15 p.m. || Working lunch
1:15 – 2:45 p.m. || Succession Planning Fostering future leaders
2:45 – 3 p.m. ||Breakout session and wrapping up

Thinking Strategically: From Tactical to Strategic Thinking

9:00 – 10:00 a.m. || Strategic Thinking Overview
10:00 – 10:15 a.m. || Break
10:15 – 11:15 a.m. || Multi-Generational Work Teams
11:15 – 11:30 a.m. || Break
11:30 – 12:30 p.m. || HQ is Always Right
12:30 – 1:15 p.m. || Working lunch: Multi-Generational Work Teams
1:15 – 2:45 p.m. || Report Back
2:45 – 3 p.m. || Conflict Resolution

Business Analytics and Business Intelligence: Measuring Outcomes

9 – 10 a.m. || Analytic Overview – What Does Analytics Do For An Organization?
10:00 – 10:15 a.m. || Break
10:15 – 11:15 a.m. || Hiring a High-Performing Analytics Team
11:15 – 11:30 a.m. || Break
11:30 – 12:30 p.m. || How To Select Your Analytic Technologies
12:30 – 1:15 p.m. || Working lunch: Identifying Opportunity For Analytic Decisioning
1:15 – 2:45 p.m. || Define and Detail Analytic Processes
2:45 – 3 p.m. || Breakout session and wrapping up

Speaker Bios

Mr. Steve Matuszak, Former Executive Director at CCTC

Mr. Steve Matuszak is presently consulting and teaches for the Management Department in Pamplin at Virginia Tech as well as for the Dean’s Office as Business Communication Skills Coordinator. He is the former executive director of CCTC. He is a training and development professional with over 26 years of experience in the strategic assessment, development, delivery, management, and evaluation of corporate and non-profit management, training, programming, and consulting in the areas of organizational. He has an MA in Organizational Communication and an MS in Business Administration – Human Resources, both from Virginia Tech.

Mr. Ken Burgess, Chief Performance Officer at HopeHealth

Mr. Ken Burgess is the Chief Operating Officer at HopeHealth, a Federally Qualified Health Center (FQHC) with more than 400 employees in 12 locations that serve 38,000 patients across Florence, Clarendon, and Williamsburg counties. Additional responsibilities include leadership development, management training for new and existing managers and leading the development of a strong corporate culture. Ken has more than 20 years’ experience leading across a broad range of industries that include defense contracting, financial services, and technology. Ken is a graduate of Virginia Commonwealth University in Richmond, Va.

Mr. Robby Sisco, Senior Vice President – HR at Cabot Corporation

Mr. Robby Sisco is the former Senior Vice President – Human Resources for the Cabot Corporation, a Fortune 1000 company. He graduated from Francis Marion University in 1978 (BS – Business Administration) and from Winthrop University in 1980 (MS – Personnel and Industrial Relations). In 2015, Robby received the Morgan B. Coker School of Business Outstanding Alumnus award from Francis Marion University. Robby was recently elected to the Winthrop University Board of Trustees for a six year term by the South Carolina General Assembly.

Dr. Hubert Setzler III, Nellie Cooke Sparrow Professor of Business

Dr. Hubert Setzler III is the Nellie Cook Sparrow Professor of Management and the Coordinator of Management in the School of Business at Francis Marion University. He teaches Leadership, Service Operations, Process Improvement and Quality Control & Operation Management. His research interests include Predictive uses of Artificial Neural Networks, Complex Adaptive Systems, Location Analysis, Geographic Data Analysis, and Supply Chain Integration. Dr. Setzler has his Ph.D. and MBA from University of North Carolina Charlotte and his B.A. from Newberry College.

Mr. Scott Langfeldt, Founder and CEO at Apex Data Science and Analytics

Mr. Scott Langfeldt is the Founder and CEO of Apex Data Science and Analytics. In the past he has served as Partner Advanced Analytics, Sr. Consultant Analytics, and Director Global Retail Analysis (Hotels.com). Mr. Langfeldt specializes in designing non-standard algorithms to automate everything intelligently from CRM programs, to supply chain decisions, to fraud detection models, to website behavior and recommendations. He received his MS Statistics from North Carolina State University and his BS Mathematics from California Polytechnic State University – San Luis Obispo.