General Business

All business majors gain a strong background in theory and practical applications in a breadth of business disciplines. Business students complete courses in accounting, economics, finance, management, management information systems and marketing. Most students select one major area of emphasis from these disciplines for further concentration.

The FMU School of Business offers students the option of developing a broader major in General Business. Rather than taking five or more upper level courses in one area, General Business majors take upper level courses in at least four disciplines and can opt to take as many as three upper level courses in one area.

The General Business major is designed to prepare graduates that are ready to step into management training programs in a variety of industries, from financial management to advertising, from manufacturing to hospital administration. Graduates with the General Business degree are also prepared to work for governmental agencies and for graduate school in business and more specialized areas.

B.B.A. with Major in General Business

  • Completion of the B.B.A. Common Requirements – 102 hours
  • Select one (1) of the following: – 3 hours
    • MKT 333 – Marketing Research
    • MKT 334 – Consumer Behavior
    • MKT 335 – International Marketing
    • MKT 336 – Digital Marketing
    • MKT 337 – Digital marketing Analytics
    • MKT 338 – Personal Selling and Sales Management
    • MKT 339 – Marketing Communications
  • Select one (1) of the following: – 3 hours
    • MGT course at the 300- or 400- level (except MGT 351 or MGT 355) – 3 hours
  • Select one (1) of the following: – 3 hours
    • FIN course at the 300- or 400- level (except FIN 341) – 3 hours
  • Select one (1) of the following: – 3 hours
    • ECON 310 or above
  • Select two (2) electives from the following: – 6 hours
    • ACTG
    • ECON
    • FIN
    • MGT
    • MIS
    • MKT

Minor in Business

  • A minor in Business consists of the following: – 18 hours
    • Required courses – 9 hours
      • BUSI 150 – Fundamentals of Business
      • ACTG 201 – Financial Accounting
      • ECON 203 – Introduction to Macroeconomics
    • Select three (3) of the following: – 9 hours
      • ACTG 323 – Financial Reporting I
      • ACTG 328 – Federal Taxation I
      • BUSI 305 – Applied Business Statistics
      • ECON 310 – Intermediate Microeconomic Theory
      • ECON 325 – International Economics
      • FIN 301 – Finance Fundamentals
      • FIN 341 – Financial Management
      • MGT 351 – Management of Organizations
      • MGT 353 – Human Resource Management
      • MGT 355 – Production and Supply Chain Management
      • MKT 331 – Principles of Marketing
      • MKT 334 – Consumer Behavior