![SLP 630 - Research Methods II: Capstone Project SLP 630 - Research Methods II: Capstone Project](https://www.fmarion.edu/wp-content/plugins/cm-course-catalog-pro/frontend/assets/img/default-course-200-200.png)
Prerequisites/Corequisites:
Credit Hours: Min: 3; Max:
Description: This course examines the marketing management decision making process. Focus is upon the critical thinking related to the role of marketing within an organization. Topics include customer research, segmentation, target marketing, positioning, the marketing mix, and marketing metrics.