MKT 333 - Marketing Research

Prerequisites/Corequisites: Take MKT-331 BUSI-305. (Required, Previous).
Credit Hours: Min: 3; Max:

Description: Research methods and procedures in the marketing process; emphasis on the sources of market data sampling, preparation of questionnaires, collection and interpretation of data, and the relation of market research to the policies and functions of the business enterprise are studied.

No periods were set for this course