Courses Found: 20


MKT 331 - Principles of Marketing

MKT 331 - Principles of Marketing

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Prerequisites/Corequisites: Credit Hours: Min: 3; Max: Description: Basic principles of marketing. Emphasis is placed on consumer's role in marketing and on marketing environment. The basic product...
MKT 331HH - Principles of Marketing-Honors

MKT 331HH - Principles of Marketing-Honors

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Prerequisites/Corequisites: Credit Hours: Min: 3; Max: Description:
MKT 332 - Marketing Management

MKT 332 - Marketing Management

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Prerequisites/Corequisites: Credit Hours: Min: 3; Max: Description:
MKT 333 - Marketing Research

MKT 333 - Marketing Research

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Prerequisites/Corequisites: Take MKT-331 BUSI-305. (Required, Previous). Credit Hours: Min: 3; Max: Description: Research methods and procedures in the marketing process; emphasis on the sources...
MKT 334 - Consumer Behavior

MKT 334 - Consumer Behavior

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Prerequisites/Corequisites: Take MKT-331. (Required, Previous). Credit Hours: Min: 3; Max: Description: Study of the consumer decision process in the marketing context. Selected concepts from ps...
MKT 335 - International Marketing

MKT 335 - International Marketing

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Prerequisites/Corequisites: Take MKT-331. (Required, Previous). Credit Hours: Min: 3; Max: Description: Focuses on the role of marketing in today's global economy. Environmental differences among n...
MKT 336 - Digital Marketing

MKT 336 - Digital Marketing

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Prerequisites/Corequisites: Take MKT-331. (Required, Previous). Credit Hours: Min: 3; Max: Description: A study of digital marketing used for effective marketing communication. Students will lea...
MKT 337 - Digital Marketing Analytics

MKT 337 - Digital Marketing Analytics

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Prerequisites/Corequisites: Take MKT-331. (Required, Previous). Credit Hours: Min: 3; Max: Description: A study of digital marketing analytics. Students will learn the process of identifying, integ...
MKT 338 - Personal Selling & Sales Management

MKT 338 - Personal Selling & Sales Management

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Prerequisites/Corequisites: Take MKT-331. (Required, Previous). Credit Hours: Min: 3; Max: Description: Development of an understanding and appreciation of the personal selling process. Basic sales...
MKT 339 - Marketing Communications

MKT 339 - Marketing Communications

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Prerequisites/Corequisites: Take MKT-331. (Required, Previous). Credit Hours: Min: 3; Max: Description: In-depth examination of marketing communication tools as they relate to marketing manageme...
MKT 340 - Marketing for Nonprofit Organization

MKT 340 - Marketing for Nonprofit Organization

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Prerequisites/Corequisites: Credit Hours: Min: 3; Max: Description:
MKT 351 - Financial Accounting

MKT 351 - Financial Accounting

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Prerequisites/Corequisites: Credit Hours: Min: 3; Max: Description:
MKT 430 - Field Exper in Applied Marketing

MKT 430 - Field Exper in Applied Marketing

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Prerequisites/Corequisites: Credit Hours: Min: 1; Max: Description: Exposes students to the latest developments in the field of marketing. Emphasizes the role of a marketer as the organization's de...
MKT 432 - Marketing Management

MKT 432 - Marketing Management

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Prerequisites/Corequisites: Take MKT-331 MKT-333. (Required, Previous). Credit Hours: Min: 3; Max: Description: This course is designed to address the challenges of marketing in a rapidly changing ...
MKT 440 - International Marketing Strategy

MKT 440 - International Marketing Strategy

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Prerequisites/Corequisites: Take MKT-335. (Required, Previous). Credit Hours: Min: 3; Max: Description: Through the use of case analysis and computer simulation, students experience firsthand the c...
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