MKT 432 - Marketing Management

Prerequisites/Corequisites: Take MKT-331 MKT-333. (Required, Previous).
Credit Hours: Min: 3; Max:

Description: This course is designed to address the challenges of marketing in a rapidly changing environment. Emphasis is placed on analyzing the internal and external marketing environments to extract useful information from raw marketing data. Students will learn to apply knowledge and concepts of marketing, such as product differentiation, market segmentation, and marketing research, in the development of a marketing plan.