Prerequisites/Corequisites: Take MKT-335. (Required, Previous).
Credit Hours: Min: 3; Max:
Description: Through the use of case analysis and computer simulation, students experience firsthand the complexity of making detailed marketing decisions in a competitively dynamic environment. Students assume responsibility for making decisions regarding prices, distribution, sales force management, and marketing research allocations. Emphasis is placed on integrating marketing research, corporate resources, and industry characteristics to respond to today's problems and to anticipate future problems and opportunities. Focus is on the global market.