Ph.D., University of South Carolina
M.B.A., University of South Carolina
B.S., Francis Marion College
Areas of Expertise
Dr. Lawrimore holds the N.B. Baroody Professorship in Marketing, and serves as both the Director of the MBA program as well as the Coordinator of the Marketing Faculty. A long-term member of the faculty, she was elected in 2013 as “Distinguished Professor,” the highest university-level accolade which can be conferred upon a member of the faculty. Her research has appeared in the Atlantic Economic Journal, Strategic Management: Ninth Edition, and the Carolinas Business Review, as well as other professional journals.