Sports Marketing

Have a passion for sports and business? A BBA in Sports Marketing will place you in the center of a high-profile industry, interning or working with top sports marketing companies, negotiating sponsorship deals for Fortune 500 companies, or working on new product ventures for legendary sports organizations in the NFL, NBA, MLB, NASCAR, MLS, WNBA and many others.

The Marketing Department, within the School of Business, has a faculty dedicated to the success of our students. With small class sizes, students get the opportunity to interact with faculty, enhancing the learning experience.

A sports marketing degree offers a unique level of flexibility for career options. For example:

  • Sport agent/talent manager
  • Account coordinator
  • Brand coordinator
  • Corporate sales director
  • Public relations manager

B.B.A. with Major in Sports Marketing

  • Completion of the B.B.A. Common Requirements – 102 hours
  • Required courses – 18 hours
    • MKT 334 – Consumer Behavior
    • MKT 339 – Marketing Communications
    • BUSI 467 – The Business of Sports
    • BUSI 496 – Sports Industry Capstone
    • One (1) Marketing elective – 3 hours
    • One (1) School of Business elective – 3 hours