MKT 497HH – Special Studies:Marketing Honors
Prerequisites/Corequisites: Credit Hours: Min: 3; Max: Description:
MKT 730 – Marketing Theory & Applications
Prerequisites/Corequisites: Credit Hours: Min: 3; Max: Description:
MKT ELECTIV – Marketing Elective
Prerequisites/Corequisites: Credit Hours: Min: 3; Max: Description:
MKT 440 – International Marketing Strategy
Prerequisites/Corequisites: Take MKT-335. (Required, Previous). Credit Hours: Min: 3; Max: Description: Through the use of case analysis and computer simulation, students experience firsthand the complexity of making detailed marketing decisions in a competitively dynamic environment. Students assume responsibility for making decisions regarding prices, distribution, sales force management, and marketing research allocations. Emphasis is placed on […]
MKT 497 – Special Studies in Marketing
Prerequisites/Corequisites: Credit Hours: Min: 1; Max: 3 Description:
MKT 497A – Special Studies in Marketing
Prerequisites/Corequisites: Credit Hours: Min: 2; Max: Description:
MKT 430 – Field Exper in Applied Marketing
Prerequisites/Corequisites: Credit Hours: Min: 1; Max: Description: Exposes students to the latest developments in the field of marketing. Emphasizes the role of a marketer as the organization’s decision maker. Provides the students with interaction with professional business leaders and experience with the application of marketing theory.
MKT 338 – Personal Selling & Sales Management
Prerequisites/Corequisites: Take MKT-331. (Required, Previous). Credit Hours: Min: 3; Max: Description: Development of an understanding and appreciation of the personal selling process. Basic sales concepts, principles, and techniques are examined. Personal selling skills are enhanced through discussions, role playing, and sales presentations.
MKT 340 – Marketing for Nonprofit Organization
Prerequisites/Corequisites: Credit Hours: Min: 3; Max: Description:
MKT 351 – Financial Accounting
Prerequisites/Corequisites: Credit Hours: Min: 3; Max: Description:
MKT 335 – International Marketing
Prerequisites/Corequisites: Take MKT-331. (Required, Previous). Credit Hours: Min: 3; Max: Description: Focuses on the role of marketing in today’s global economy. Environmental differences among nations will be discussed and emphasis will be placed on the modifications of marketing thought and practices that these environmental differences require. While these important differences will be discussed, world markets […]
MKT 337 – Digital Marketing Analytics
Prerequisites/Corequisites: Take MKT-331. (Required, Previous). Credit Hours: Min: 3; Max: Description: A study of digital marketing analytics. Students will learn the process of identifying, integrating, and evaluating digital marketing metrics for managerial decision-making.