MKT 333 – Marketing Research
Prerequisites/Corequisites: Take MKT-331 BUSI-305. (Required, Previous). Credit Hours: Min: 3; Max: Description: Research methods and procedures in the marketing process; emphasis on the sources of market data sampling, preparation of questionnaires, collection and interpretation of data, and the relation of market research to the policies and functions of the business enterprise are studied.
MKT 334 – Consumer Behavior
Prerequisites/Corequisites: Take MKT-331. (Required, Previous). Credit Hours: Min: 3; Max: Description: Study of the consumer decision process in the marketing context. Selected concepts from psychology, sociology, anthropology, and other behavioral disciplines are analyzed to develop the student’s ability to understand and predict reactions of consumers to marketing decisions.
MKT 336 – Digital Marketing
Prerequisites/Corequisites: Take MKT-331. (Required, Previous). Credit Hours: Min: 3; Max: Description: A study of digital marketing used for effective marketing communication. Students will learn the related creative, legal, ethical, and managerial issues affecting the use of digital marketing. Visual and audio media will be created and applied to web and mobile based platforms.
MKT 339 – Marketing Communications
Prerequisites/Corequisites: Take MKT-331. (Required, Previous). Credit Hours: Min: 3; Max: Description: In-depth examination of marketing communication tools as they relate to marketing management. Particular topics to be covered include attitude and persuasion strategies, advertising management, direct marketing, and sales promotion.
MGT 467 – Supply Chain Management
Prerequisites/Corequisites: Take MGT-355. (Required, Previous). Credit Hours: Min: 3; Max: Description: Focuses on the process of planning, implementing and controlling supply chain operations from initial raw materials to the finished product. Examines the analytical modeling of various aspects of a supply chain including product flows; the information flows; and the relationships among supply chain participants.
MGT 468 – Production Planning & Control
Prerequisites/Corequisites: Take MGT-355. (Required, Previous). Credit Hours: Min: 3; Max: Description: This course provides an in-depth study of the full spectrum of activities of production managers. Topics covered include forecasting, independent demand inventory management, just-in-time inventory management, materials requirement planning, capacity planning, production activity control, and master production scheduling. Emphasis will be given to the […]
MGT 452 – Advanced Human Resource Management
Prerequisites/Corequisites: Take MGT-353. (Required, Previous). Credit Hours: Min: 3; Max: Description: Focuses on three subareas of Human Resource Management: 1) Equal Employment Opportunity, 2) Wage and Salary Administration, and 3) Recruitment and Selection. Course covers state and federal legislation impacting all topics and exposes students to mechanics of the three areas and how they operate […]
MGT 460 – International Management
Prerequisites/Corequisites: Take MGT-351. (Required, Previous). Credit Hours: Min: 3; Max: Description: This course is designed to provide students with an introduction to the managerial challenges of international business.
MGT 352 – Organization Behavior
Prerequisites/Corequisites: Take MGT-351. (Required, Previous). Credit Hours: Min: 3; Max: Description: Study of individuals and small groups within organizations. Topics include personality, leadership, motivation, decision making, groups and teams, behavioral effects of control systems and structural design, and organizational culture.
MGT 353 – Human Resource Management
Prerequisites/Corequisites: Take MGT-351. (Required, Previous). Credit Hours: Min: 3; Max: Description: A survey course providing students an introduction to the key functions in the field of human resource management. The course stresses the relevance of strategic HRM to organizational operation and its use in support of strategic organizational goals. Topics include legal issues, recruitment, selection, […]
MGT 359 – Employment Law and Labor Relations
Prerequisites/Corequisites: Take MGT-351. (Required, Previous). Credit Hours: Min: 3; Max: Description: A study of employment laws that have a substantial impact on business and the workplace. The course will cover laws that prohibit discrimination in the workplace such as those under Title VII of the Civil Rights Act and the Age Discrimination in Employment Act; […]
FIN 442 – Advanced Corporate Finance
Prerequisites/Corequisites: Take FIN-341. (Required, Previous). Credit Hours: Min: 3; Max: Description: Study of advanced financial problems encountered by a firm in investments, in management of assets, in obtaining of funds, and in special situations.